Sean Millard, Chief Growth Officer at The Royal Mint, and Mark Stringer, CMO & Co-Founder of SkootEco, Think Ahead from London Business School, Professor Yiannis Ioannou.
In the latest episode of Think Ahead from London Business School, Professor Yiannis Ioannou sits down with two visionaries redefining sustainability in their industries. Sean Millard, Chief Growth Officer at The Royal Mint, and Mark Stringer, CMO & Co-Founder of SkootEco, share insights on the power of eco-innovation to drive positive change while achieving business goals.
Sean unveils The Royal Mint’s pioneering approach to handling electronic waste. By extracting valuable metals from e-waste, The Royal Mint is not only reducing environmental impact but also carving a new revenue path through sustainable practices. This process turns what was once discarded as “waste” into resources like gold and copper, all thanks to their advanced recovery technologies. Sean emphasises that sustainability isn’t just an add-on; it’s a core strategy at The Royal Mint, ensuring they stay relevant in an evolving marketplace.
Mark Stringer takes a different but equally impactful approach with SkootEco. Through tech-driven carbon solutions, SkootEco empowers companies and individuals to make climate-positive choices, from reducing carbon footprints to engaging in tree-planting projects. Mark highlights how the power of storytelling and accessibility can turn a complex challenge like carbon emissions into something tangible and actionable for everyone. He believes that by making sustainability relatable, SkootEco is turning abstract goals into everyday actions.
Together, these industry leaders discuss the role of technology, the importance of stakeholder engagement, and the necessity of balancing profitability with purpose. With practical insights and actionable strategies, this episode is a must-listen for anyone passionate about sustainable business practices.
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